| 2004-04-06 |
Londoners set online dating pace |
LONDONERS are Britain's most prolific online daters with 15% of broadband users admitting that they have tried matchmaking services on the net, according to an AOL survey.
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That contrasts vividly with surfers from the North-West, some of whom actually said they used the web to arrange their divorces.
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As well as being the top online flirters, Londoners are the biggest online donors to charities with 14% of those surveyed saying they used their broadband connections to give in response to charity appeals.
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Nationwide, AOL's survey shows that for 68% of users news and information gathering is the most popular broadband activity. Emailing and messaging is the second most popular activity and shopping third.
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The survey did not measure pornographic surfing because that did not fit with AOL's squeaky-clean family image and its parental controls to protect children.
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Southerners were the biggest group of online shoppers with almost 47% buying on the net but they were not the biggest spenders. That honour went to the North-East, where 15% of online users spend more than £150 a month against 9% of Southerners.
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